Growing its sales by 123 percent since 2019 is just insane.
Triumph Motorcycles is a brand that hardly needs an introduction. Itâs got history, legacy, and for all intents and purposes, an identity that never faded into irrelevance. But unlike some heritage brands that bank purely on nostalgia, Triumph has always been a company that listens to its customers.
As a former Triumph owner myself, and with several friends who swear by their Speed Twins , Tigers, and Thruxtons, the consensus is clear: Triumph makes solid, reliable, and engaging bikes. Whether itâs an entry-level Speed 400 or a high-performance Speed Triple RR, their bikes just work. And in todayâs market, where competition is fierce, the numbers prove Triumph is stronger than ever.
2024 was a landmark year for Triumph. For the first time in its 122-year history, the company sold over 100,000 motorcycles in a single yearâ134,635 to be exact. Thatâs a 64% increase from 2023, and itâs not a fluke. Since 2019, Triumph has more than doubled its global sales, showing a staggering 123% growth in just five years. This isn't just about selling more bikes; it's about giving riders what they want.
One major factor? Smaller displacement bikes.
The launch of the Speed 400 and Scrambler 400 X was a game-changer. Built in partnership with Bajaj, these bikes gave Triumph a strong foothold in markets where affordability and accessibility are key. India alone accounted for nearly 30,000 of Triumphâs total sales in 2024. But itâs not just emerging markets that love themâthese bikes are gaining traction worldwide, proving that smaller, more practical motorcycles are in demand.
And it doesnât stop there.
An Industry On The Rise
- European Motorcycle Industry Reports Impressive Double Digit Growth
- Honda Represents 40 Percent Of the Entire World's Motorcycle Market
There are strong rumors of a Thruxton 400 in the works, which would bring Triumphâs signature cafĂ© racer styling to an even wider audience. If Triumph plays its cards right, this could be a massive hit, combining classic aesthetics with the practicality of a lightweight, everyday ride.
Of course, we canât forget about Triumphâs entry into the motocross world. The TF 250-X , launched in May 2024, is a serious contender with a class-leading power-to-weight ratio. Early reviews have praised its handling and performance, and if Triumph keeps pushing in this space, we could see a whole new lineup of dirt-focused machines in the future.
Beyond the smaller displacement lineup and off-road ambitions, Triumph is also expanding its middleweight range. The upcoming Tiger Sport 800, set for a 2025 launch, will cater to riders looking for a sporty, versatile tourer with Triumphâs signature triple-cylinder performance.
With all these new models and a clear strategy in place, Triumph is proving itâs not just sticking to what it knows, itâs adapting and growing in ways that keep it relevant. If the rumored Thruxton 400 does make it to production, I might just find myself back on a Triumph sooner than I expected.
Source: Triumph